Digital Marketing Specialist

Digital Marketing Specialist


Nestle Middle East

Job description / Role


The creation of exceptional out of home food experiences is the business of Nestle Professional. We are a food and beverage company dedicated to partnering in and furthering the business of everyone involved in the foodservice and hospitality industry. Our passion is food and beverages and our aim is to develop close relationships with all our partners and use our global experience and know-how to share new, profitable, business ideas, trends and insights to ultimately help you achieve ongoing consumer satisfaction through our brands, products and solutions. Whatever your business challenges, ideas or opportunities, we will work by your side to help you realise the success you dreamed of and to always provide a memorable culinary experience for your guests. We are not just in the business of food and beverages but dedicated to delivering exceptional satisfaction on every plate and cup, dedicated to making more possible, with you.

Main purpose of the Position

Position Summary

Joining Nestle means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

This role involves the ownership and co-leading the execution of key aspects of our aligned Nestle Professional Digital & Social Media Roadmap in the Middle East. NPME will be implementing CLM in 2019 and 2 major contributors is digital and campaign excellence. Which will help us reach our customers faster and in a more customized way, our primary goal is to help markets win with digital capabilities and tools and to ensure digital/social media is properly integrated into Brand Building the Nestle Way (BBNW). In addition, the role will provide support to Business Units in building and maintaining successful digital marketing, social, ecommerce and digital transformation initiatives in the market developing and improving capability in digital marketing for all Categories and Businesses is a core objective of the role. Website and Ecommerce falls under the ownership of the above.

A day in the life of

- Support categories on their digital initiatives by providing solutions, standards, guidance and knowledge transfer. Proactively advise on digital topics and generate pull from the industry for digital initiatives and to use the digital services and assets provided by Digital Services Unit.
- Deliver best in class services and solutions and being proactive on the guidelines and solutions for the business by working closely with agencies, development partners and industry leaders. Regular benchmarking/ assessing against industry best practices and solutions. Coordinate the escalation of critical issues and resolution by the appropriate Communications Department Crisis Protocols.
- Selecting and Managing key partners, agencies, suppliers and platforms against digital plan
- Delivery and execution of digital best practices and frameworks (via training, online sharing platforms and other means)
- Direct consumer interaction through real-time interactions (CRM, social media platforms, etc.)
- Develop Ecommerce roadmap and ensure flawless execution.
- Develop, update and execute local digital strategy in alignment with global digital roadmap (including social media and crisis management)

Requirements


What Will Make You Successful?

- Has consistently demonstrated success in delivering engaging digital marketing/social solutions and platforms.
- Proven track record in delivering digital marketing projects
- Has consistently demonstrated success in a number of challenging and diverse business situations
- Good Internet & social platforms technical and functional knowledge
- Experience in managing signals to interpret and react (real time analysis of trends and data, filtering, listening, adaptive - shorter lead times based on dynamic environmental changes)
- Project management skills
- Strong relationship management abilities
- Good English/ Arabic communication skills
- Bachelor's Degree in Business or any related field
- Solid digital & social marketing expertise (1-2 years)

We thank all applicants for their interest; however only those individuals selected for an interview will be contacted.

Nestle is 328,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 89.5 billion CHF in 2016, we have an expansive presence with 442 factories in more than 86 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development.

About the Company


Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.


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